100 idées d'affaires que vous pouvez commencer dès aujourd'hui

Table des matières

Démarrer une entreprise est difficile, c'est un long coup dur et statistiquement, vous êtes voué à l'échec. Mais démarrer une entreprise n'est un problème auquel vous serez confronté si vous pouvez trouver une idée d'entreprise, pour commencer. J'ai dirigé ma propre entreprise pendant environ deux ans, mais cela nous a pris trois semaines et beaucoup de «réunions» dans les pubs pour finalement trouver quelque chose que nous voulions faire.

Que vous souhaitiez gagner de l’argent, organiser quelque chose lorsque les enfants sont à l’école ou créer le prochain Facebook, voici une longue liste d’idées d’affaires réparties en quatre domaines clés:

  • Idées d'entreprise à domicile
  • Meilleures idées de petites entreprises
  • Idées de travail indépendant
  • Nouvelles idées commerciales pour 2019/2020
  • Pour faciliter les choses, pour chaque entrée, j'ai couvert l'idée / modèle d'entreprise, ce dont vous aurez besoin pour commencer et où vous devriez vous concentrer pour commercialiser / développer votre nouvelle entreprise.

    Idées d'entreprise à domicile

    1. Bloguer

    Les blogs sont l'un des premiers modèles économiques issus de l'invention d'Internet. Les blogs sont des magazines en ligne dans une niche que les gens lisent pour obtenir des conseils, des informations et des ressources. Des exemples de blogs populaires incluent Techcrunch qui a commencé comme un passe-temps et s'est transformé en une entreprise qui a été acquise pour environ 25 millions de dollars; Buzzfeed pour les tendances / actualités millénaires et le manuel de l'entrepreneur pour des conseils sur le démarrage, la gestion et la gestion d'une entreprise au Royaume-Uni (nous n'avons pas pu résister).

    Plus de 4,4 millions de billets de blog sont publiés chaque jour, et cela augmente, en raison d'une augmentation du nombre de blogueurs amateurs et de l'industrie de l'édition dans son ensemble vers un modèle purement en ligne. Compte tenu de cela, l'espace de blogs est extrêmement compétitif, mais il y a encore de la place pour de nouvelles entrées.

    Pour commencer à bloguer, vous devrez décider du créneau que vous allez couvrir (les domaines populaires incluent les affaires, la beauté, le style de vie et la finance, bien qu'il y en ait beaucoup plus). Vous devrez également avoir une bonne compréhension du marketing sur les moteurs de recherche, de la conception, du marketing de contenu, de la rédaction, de l'édition et de l'utilisation de la plupart des principaux mécanismes de marketing numérique (social, e-mail et notifications).

    Ensuite, vous devrez acheter votre nom de domaine, configurer l'hébergement et créer un site Web de style blog en utilisant un constructeur de site Web ou WordPress (vous pouvez également utiliser des plateformes comme YouTube ou Vimeo si votre blog vidéo). Assurez-vous que votre site Web est adapté aux mobiles (conception réactive); plus de 50% de votre lectorat consultera votre blog à l'aide d'appareils mobiles. Ensuite, configurez Google Analytics pour afficher les statistiques de lectorat et assurez-vous que votre RGPD est conforme (les blogs par défaut ont une exposition massive en ce qui concerne le traitement et le stockage des données personnelles).

    Maintenant, vous devez + mettre en place un plan de contenu (utilisez le planificateur de mots clés pour la recherche de mots clés de base). L'élaboration d'un plan de contenu solide sera la clé de votre succès et prendra au moins 2 à 3 semaines. Il est maintenant temps de créer vos profils sociaux, vos modèles de newsletter / captures et de mettre en place un plan marketing continu pour développer et fidéliser votre audience via ces canaux.

    Les blogs sont encore principalement monétisés par le biais de la publicité display, la façon la plus simple de commencer est de demander à rejoindre Adsense (paye par clic et pour mille impressions de visiteurs) et de placer des annonces pertinentes dans les positions les plus performantes de votre blog (dans le contenu, l'en-tête, pied de page et barre latérale). Les blogs qui se concentrent sur un domaine ou un créneau où le contenu s'aligne sur des produits / services spécifiques sont également en mesure de monétiser efficacement grâce au marketing d'affiliation (commercialiser le produit d'une entreprise et prendre une commission sur toutes les ventes). Pour les blogs pertinents au B2B, vous pouvez également explorer la génération de leads (collecte de détails / intérêt auprès des lecteurs pour acheter un produit / service particulier, puis vente de ces leads à un fournisseur direct ou à un fournisseur tiers).

    Bloguer, comme nous l'avons mentionné, est un jeu extrêmement compétitif, mais de nouveaux blogs sont lancés chaque jour et finissent par devenir efficaces et rentables, ce n'est pas un moyen rapide de gagner de l'argent en ligne, mais c'est relativement peu coûteux de démarrer et de développer son activité.

    2. Achetez et vendez sur eBay

    eBay est une vente aux enchères sur le marché où vous pouvez acheter et vendre pratiquement tous les produits neufs ou d'occasion auxquels vous pourriez penser. De nombreuses fortunes ont été faites et continuent d'être faites par des acheteurs et des vendeurs avertis sur eBay (consultez l'histoire de Red Paperclip, c'est incroyable).

    Acheter et vendre sur eBay est une forme d'art, il existe de nombreuses aubaines et articles sous-évalués que vous pouvez trouver, vous réinscrire correctement sur la plate-forme et réaliser un profit. Vous pouvez également acheter sur d'autres plateformes (c'est-à-dire Alibaba) et revendre sur eBay pour tuer.

    Pour commencer sur eBay, vous devrez configurer un compte professionnel eBay et un compte professionnel PayPal (vous devrez passer par une vérification qui peut prendre du temps). Ensuite, vous devez définir la niche de produits que vous allez acheter et vendre via votre boutique eBay. À ce stade, il s'agit de rechercher des offres sur et hors de la plate-forme pour ensuite les revendre avec profit. Le marché peut changer rapidement, vous devrez donc constamment ajuster pour la plupart des niches ce que vous achetez et vendez pour rester rentable.

    En ce qui concerne la vente, la présentation des annonces eBay est essentielle au volume et au prix de vente. Assurez-vous d'avoir des photos de haute qualité et de fournir une description claire de l'article (état, délais de livraison, etc.). Dans de nombreux cas, une présentation correcte peut augmenter le prix final de l'enchère jusqu'à 20%. Vous devez également vous assurer que vos articles sont classés correctement et ont le bon titre, afin que les acheteurs puissent trouver votre article via eBay et être incités à cliquer sur votre liste de produits. Commencez petit, achetez des produits puis reconditionnez-les ou améliorez-les et vendez-les à profit.

    3. Indépendant

    Un tiers des travailleurs au Royaume-Uni travaillent désormais sur une base indépendante ou contractuelle, ce qui signifie qu'ils travaillent à l'heure ou sur une base de frais de projet en fournissant leurs services (temps et expertise) à d'autres entreprises en échange de frais.

    Pour devenir pigiste, vous devez avoir une compétence spécialisée qui est demandée et monétisable. Des exemples de compétences demandées qui exigent des frais élevés incluent le développement Web, la conception graphique, la rédaction publicitaire, le développement de logiciels, le développement commercial et l'assistance virtuelle (vous pouvez faire à peu près n'importe quoi, de la conception de logo à la rédaction de communiqués de presse).

    De là, vous vous inscrivez sur UpWork et PeoplePerHour, puis prenez autant de concerts indépendants que possible. Pour établir votre profil et obtenir du travail, vous devez mettre en place un solide portefeuille et obtenir un nombre décent d'avis positifs (vous pouvez vous évaluer à bon marché sur des emplois prédéfinis rapides pour le mettre en place).

    4. Devenez une star / vlogger YouTube

    Les stars populaires de YouTube font des revenus publicitaires ridicules. Une vidéo virale peut conduire les YouTubers à devenir des stars du jour au lendemain et à accumuler d'énormes revenus (YouTube rapporte en moyenne 1 750 £ pour 1 million de vues).

    Pour commencer, vous devrez décider du type de contenu vidéo que vous allez produire, certaines des niches les plus populaires étant la santé, le style de vie, la mode et la beauté. Ensuite, vous devrez créer votre compte YouTube et vous familiariser avec la plate-forme (comment écrire des titres, quels contenus sont populaires et comment vous pouvez vous développer).

    Il est important de noter que bien que certains YouTubers deviennent des stars du jour au lendemain, pour la majorité, il faut des années de dur labeur pour créer et publier du contenu innovant afin de créer une base d'abonnés sérieuse qui génère des revenus publicitaires cohérents.

    De nombreuses marques ont également commencé à payer directement des stars de YouTube (influenceurs) pour la promotion de produits / services, et c'est une autre source de revenus que vous pouvez développer une fois que vous avez une base d'abonnés suffisamment large (portée).

    5. Dropshipping

    Le processus de dropshipping est l'endroit où vous répertoriez les produits des fournisseurs sur votre boutique en ligne ou votre plateforme de vente sans acheter le stock à l'avance. Avec ce fournisseur, vous vous engagez à ce que lorsque vous commandez un client, vous achetez le produit auprès du fournisseur et le fournisseur accepte de livrer le produit au client (également généralement en cas de retour). Similaire à l'affilié, mais l'utilisateur peut rester sur votre site Web. Vous vendez toujours des produits sans les exigences d'inventaire, mais vous contrôlez le processus d'achat.

    Cette méthode de commerce électronique signifie que vous n'avez pas besoin de stockage ou d'entrepôt et que votre argent n'est pas bloqué en stock (ce qui est généralement une grande cause de problèmes de trésorerie pour les commerces de détail). Le dropshipping fonctionne avec une marge bénéficiaire plus faible que l'achat initial d'actions, une marge bénéficiaire de 20 à 30% étant normale, alors qu'avec l'achat d'actions d'un grossiste, une marge de 60 à 70% serait courante (la marge est inférieure mais le risque est beaucoup moins) .

    Démarrer une entreprise de magasinage avec succès consiste à sélectionner les bons produits à la bonne marge auprès de fournisseurs fiables, à se concentrer sur un créneau spécifique ou à rechercher des tendances sur lesquelles vous pouvez capitaliser pour réaliser un profit (par exemple, les filateurs Fidget en seraient un bon exemple) . À partir de là, vous devrez configurer une boutique en ligne et ouvrir des comptes sur les plateformes de vente pertinentes (c'est-à-dire Ebay).

    En termes de marketing, vous pouvez atteindre les clients via le marketing numérique standard (marketing sur les réseaux sociaux, marketing par e-mail, marketing par recherche payante…). Si vous utilisez une plate-forme comme Ebay, pour le marketing, assurez-vous que votre annonce se démarque avec des photos professionnelles, de bonnes descriptions et de bonnes critiques.

    Sur une note finale, il est essentiel de trouver le ou les bons fournisseurs d'expédition directe, vous devez vous assurer qu'ils sont fiables et que les délais de livraison sont raisonnables, vous ne voulez pas que les clients annulent les commandes avant leur arrivée (de nombreux expéditeurs directs sont basés en Chine , le délai de production et d'expédition d'un produit peut parfois prendre plusieurs mois pour atteindre un client).

    6. Créez et retournez des applications

    Si vous êtes un excellent développeur d'applications, vous pouvez les produire et les coller sur AppTopia pour les vendre. De nombreuses entreprises et particuliers souhaitent démarrer une entreprise basée sur des applications ou créer une nouvelle application pour leur entreprise existante, dans ces cas, il leur est plus facile d'acheter une application prête à l'emploi à proximité ou exactement de l'application qu'ils cherchaient à développer (plutôt que développer eux-mêmes ou externaliser / gérer la construction de l'application).

    Les applications populaires à vendre couvrent des domaines tels que les jeux, la productivité et la gestion des affaires (une application de bloc-notes a généré près de 1 000 000 £ en une semaine dans les premiers jours de l'App Store). Pour commencer, vous devez être un développeur expert capable de créer du code robuste, également à l'aise avec les langages de développement IOS et Android. Vous aurez également besoin d'un logiciel de développement pertinent (Sublime, par exemple), d'une configuration informatique ergonomique et puissante (pour atténuer le risque pour la santé des longues heures de travail) et d'une adresse e-mail.

    En termes de marketing, vous pouvez utiliser SellMyApp et Fliptopia pour répertorier vos applications à vendre, assurez-vous d'évaluer ce qui est populaire / prix avant de créer une application pour vous assurer de faire un bon retour.

    7. Vendre des photographies et des vidéos

    La plupart des sites Web utilisent des images d'archives, essentiellement des photos qu'ils achètent en ligne à partir de plates-formes telles que Shutterstock, Adobe Stock Photos et autres à utiliser sur leurs sites Web et dans du matériel marketing. Il existe également de nombreux sites Web de photos gratuits, mais ils manquent souvent de la qualité des photos sur les sites de photos payantes (c'est pourquoi les entreprises optent généralement pour des photos commerciales payées pour le matériel de marketing / sites Web).

    Devenir photographe de stock est relativement simple à démarrer; vous avez un appareil photo reflex numérique décent et une expérience en photographie. À partir de là, il s'agit d'identifier les thèmes de photos populaires (finance, productivité, travail à domicile…) et de prendre / éditer des photos de haute qualité, puis de les créer et de les télécharger sur des comptes de vente sur les plateformes mentionnées. Vous recevrez des redevances payées pour les licences ou pour les achats uniques en fonction de la plate-forme (ils factureront une commission).

    Si vous ne savez pas quoi commencer à photographier, il existe une forte demande de photos et d'images de personnes effectuant diverses actions (c'est-à-dire un jeune professionnel tapant sur un ordinateur). Vous pouvez accéder à des modèles locaux via des plateformes comme bidvine (ou par contact direct sur Instagram, ce qui est généralement moins cher / plus rapide), puis prendre des centaines de photos de modèles effectuant différentes actions. De plus, vous pouvez également créer du contenu vidéo, les plans de survol par drone des grandes villes sont populaires pour de nombreuses entreprises à utiliser en arrière-plan sur leurs pages de destination.

    Dans l'ensemble, être un photographe de banque d'images à succès se résume à créer des photos professionnelles à la demande en volume.

    8. écrivain eBook

    Envie de la prochaine Emily Bronte? Pourquoi ne pas écrire et publier un roman ou un livre de non-fiction (dans un domaine dans lequel vous avez des connaissances spécialisées).

    Il n’a jamais été aussi facile d’écrire, de publier et de distribuer vos écrits, les livres électroniques vous permettent d’accéder à un large public potentiel via des plateformes telles que Kindle (sans avoir besoin d’un éditeur traditionnel et sans frais d’impression).

    Comme pour tout livre pour commencer, vous devez décider de la prémisse de votre écriture, structurer le texte proposé, éditer puis publier (toujours bon d'obtenir un deuxième avis avant de publier ou d'utiliser un éditeur professionnel). Pour distribuer votre eBook, vous pouvez utiliser votre propre site Web et répertorier votre eBook à vendre sur des plateformes telles que Lulu, Kindle, Smashwords, Kobo et bien d'autres.

    En termes de marketing, si vous vous inscrivez sur eBook sur les plates-formes ci-dessus, il est important d'obtenir autant d'avis positifs que possible pour obtenir le classement dans votre domaine de livre particulier afin de maximiser les ventes (et convaincre les gens d'acheter votre eBook). Vous pouvez le faire initialement en demandant à vos amis et à votre famille d'acheter et de réviser votre livre.

    Ensuite, concentrez-vous sur les publications en ligne offrant des exemplaires gratuits de votre livre pour qu'ils puissent les examiner et fournir un marketing de contenu indispensable pour attirer leur public (vous pouvez également proposer d'écrire des fonctionnalités et un lien vers le livre). Écrire et publier un eBook est relativement facile, la clé est d'écrire un grand livre et de déployer des efforts importants dans le marketing, une fois que vous aurez acquis de l'expérience marketing, la popularité et les ventes de votre eBook deviendront boule de neige.

    9. Fabriquez et vendez des trucs

    Les produits artisanaux sont devenus extrêmement populaires ces dernières années (des manteaux pour chiens personnalisés aux anneaux gravés et au-delà) et la demande de produits faits à la main sur mesure ne montre aucun signe de ralentissement.

    Démarrer une entreprise de produits artisanaux est une question de compétence et de choix d'une gamme de produits à la mode / en demande que vous pouvez produire (vous devrez soigneusement déterminer le coût, les heures et les matériaux des produits). Si vous avez déjà une compétence artisanale ou savez comment fabriquer un produit particulier, vous pouvez commencer immédiatement. Si vous n'avez pas beaucoup de compétences, vous pouvez apprendre à vous permettre de fabriquer des produits artisanaux. Par exemple; vous pourriez apprendre la fabrication de bijoux, la fabrication de livres ou le travail du cuir pour créer une gamme de différents produits faits à la main.

    Vendre des produits artisanaux n'a jamais été aussi facile, vous pouvez utiliser des plateformes comme Etsy ou NOT ON THE HIGH STREET pour atteindre les consommateurs (chaque plateforme facture une commission sur les produits vendus, il convient de noter que l'Etsy est le plus bas). Vous pouvez également configurer votre boutique en ligne en utilisant un logiciel comme Magento ou si vous n'êtes pas techniquement soucieux de Shopify.

    Le marché artisanal est compétitif, pour vous démarquer, vous devrez créer une marque vraiment attrayante et vous assurer que vos images et descriptions de produits sont excellentes. À partir de là, en termes d'acquisition de clients sur les plateformes d'artisanat, il s'agit d'obtenir des avis positifs pour augmenter le classement pour des recherches particulières. Pour votre propre magasin, les médias sociaux sont un excellent endroit pour promouvoir et en particulier ces types de produits font très bien les plates-formes visuelles (c'est-à-dire Pinterest, Instagram…).

    Si vous cherchez à augmenter vos revenus au-delà des produits, vous pouvez également vendre des ateliers pour apprendre aux gens individuellement ou en groupe comment fabriquer différents produits ou des compétences artisanales particulières. De nombreux spécialistes de l'artisanat gagnent entre 200 et 300 £ par jour en organisant de tels cours, pour les clients de l'atelier, inscrivez-vous sur craftcourses.com.

    10. Revendeur de billets

    Vendez des billets pour des spectacles et des concerts, soit directement pour le lieu en tant que revendeur, soit achetez-les vous-même et vendez-les à un prix plus élevé plus tôt. Il est important de savoir qu'il est illégal de revendre des billets pour des événements sportifs à moins que vous n'ayez l'autorisation expresse dudit club / organisation sportive de le faire. Cependant, il est parfaitement légal de revendre des billets pour d'autres événements tels que des concerts et des concerts.

    L'époque où les marchands de rue vendent des billets est largement révolue, la revente étant principalement passée en ligne. Pour commencer, vous devrez créer des comptes sur Viagogo, Biletto et d'autres sites secondaires de marché de billets. Pour que cette entreprise fonctionne, il vous faudra acheter de nombreux billets, ce qui signifie que vous aurez besoin d'une bonne quantité de capital disponible pour acheter et conserver des billets jusqu'au moment de revendre une majoration. Les vendeurs de billets secondaires peuvent faire quelque chose de 30% à 500% de marge bénéficiaire si un événement est populaire / complet (en particulier les billets de festival se vendent près de l'heure d'ouverture de l'événement pour un rendement élevé).

    À partir d'ici, il s'agit d'acheter manuellement des billets pour des événements manuellement ou d'utiliser un logiciel pour le faire (de nombreux sites se bloquent en raison d'une certaine demande de billets, il est donc essentiel d'acheter rapidement). Pour réussir dans cette entreprise, vous devez avoir une bonne compréhension des événements pour lesquels acheter des billets et quand les vendre, pour vous assurer de faire un retour.

    11. Webinaires

    Les webinaires sont des sessions vidéo en direct où un sujet spécifique est couvert par des experts, et le public peut interagir / poser des questions. En effet, il s'agit d'une forme de formation en ligne, les webinaires ont gagné en popularité ces dernières années, en particulier dans les domaines de la technologie, du marketing et des finances (sujets et produits complexes). Les webinaires sont un excellent moyen de commercialiser des produits et services.

    Pour commencer à créer une entreprise de webinaire, vous devrez décider du logiciel de webinaire que vous allez utiliser. Vous aurez également besoin d'une expertise dans un domaine particulier qui est populaire, préparez du matériel de cours / programme et ayez suffisamment de portée via la publicité payante ou les canaux de marketing existants pour inciter les participants à s'inscrire à votre webinaire.

    En règle générale, les webinaires sont utilisés pour vous établir en tant que leader d'opinion dans un domaine particulier, puis monétisés en vendant vos services directement (cours de formation, conseil) ou via des produits d'affiliation. Par exemple; la promotion d'un progiciel de comptabilité pertinent parallèlement à un webinaire sur les comptes des petites entreprises.

    12. Acheter et vendre des domaines

    Un nom de domaine est un nom de site Web (c'est-à-dire entrepreneurhandbook.co.uk). Depuis les débuts d'Internet, les acheteurs de domaines intelligents ont acheté des domaines de premier niveau à terme commun (.com, .net, org en sont quelques exemples) et ont fait fortune en les revendant ultérieurement (par exemple cars.com) . Il est important de noter que vous pouvez également vous spécialiser dans les domaines populaires au niveau des pays où il y a une demande (.co.uk, .US, .IO sont tous populaires).

    De nombreux nouveaux noms de domaine de premier niveau ont été publiés au cours des dernières années (.inc, .dev et .is en sont quelques-uns), ce qui signifie qu'il existe désormais une nouvelle opportunité d'acheter des domaines courants courants et de les vendre à profit.

    Il n'y a aucun coût d'installation avec cette entreprise; vous avez juste besoin d'un accès à un ordinateur et de beaucoup de temps pour rechercher, trouver et acheter des domaines. Pour commencer, vous devrez créer plusieurs comptes auprès des bureaux d'enregistrement de noms de domaine et des sites d'enchères (Namecheap, SEDO, Godaddy…), ces plateformes vous permettent de trouver des domaines et de les acheter. À partir de là, il s'agit de rechercher de nouveaux domaines qui n'ont pas encore été achetés ou des noms de domaine qui sont sur le point d'expirer, et vous pensez qu'il peut être vendu à profit (vous seriez surpris du nombre de domaines perdus en raison de l'oubli de renouveler un domaine). Vous pouvez également utiliser des enchères pour acheter des domaines à un prix raisonnable, puis revendre si vous pensez qu'un profit peut être réalisé.

    Ensuite, il est temps de trouver des acheteurs pour vos domaines. Par exemple; si vous avez acheté le nom de domaine creative.com, vous pouvez créer une liste d'acheteurs potentiels dans le secteur de la création numérique et les contacter pour vendre le domaine directement ou les informer des dates / détails des enchères.

    Sachez que même s'il est possible d'acheter un nom de domaine qui est un nom, un produit ou un service de marque, vous pouvez être contraint de vendre ce domaine à bas prix ou sans frais au propriétaire de la marque s'il le souhaite (selon la juridiction légale ).

    Des variantes de termes / noms de marque peuvent également être forcées à être vendues de cette manière / sont parfois illégales à l'achat. Ces domaines sont généralement achetés avec l'idée que ces domaines captureront le trafic des fautes d'orthographe des noms de domaine populaires dans la plupart des cas ou dénatureront une entreprise différente comme la même marque. Repérer un grand domaine et le récupérer pour un petit prix peut être la voie vers beaucoup d'argent – bonne chasse au domaine!

    13. Assistant virtuel

    L'époque de l'embauche d'un PA est révolue; les assistants virtuels sont tous les délires. Les assistants virtuels fonctionnent à distance et exécutent toutes sortes de tâches numériques pour leurs clients occupés. Cela peut inclure tout, de la recherche en ligne au traitement des données en passant par la commande d'équipements et bien plus encore.

    Si vous êtes passionné par l'organisation et que vous êtes un administrateur expérimenté, c'est une excellente idée d'entreprise à domicile. Pour commencer, vous pouvez vous inscrire sur des plateformes telles que Upwork pour les petits projets, pour trouver des clients avec lesquels vous pouvez travailler sur le long terme (ce sont les plus rentables). Faire des affaires grâce à ces plateformes et augmenter les prix nécessite des critiques positives, alors commencez à offrir vos services en dessous du taux du marché pour créer des critiques et un excellent portefeuille.

    À mesure que vous vous développez, vous pouvez également envisager de créer une agence d'assistants virtuels, gérant d'autres assistants qui peuvent travailler avec des clients en votre nom. Cette entreprise est hautement évolutive car elle dépend largement de la main-d'œuvre et de par sa nature même, votre équipe serait probablement distante (réduisant les coûts d'équipement et d'espace de bureau à presque rien).

    14. Marketing affilié

    Pourquoi vendre vos propres produits, quand vous pouvez vendre ceux de quelqu'un d'autre (en éliminant les tracas / risques liés aux stocks, à la livraison et au paiement). C'est là qu'intervient le marketing d'affiliation; Le marketing d'affiliation est le processus de commercialisation d'un produit / service d'une autre entreprise et de réduction si elle vend un / des produit (s) à un client que vous avez référé via une activité de marketing.

    Pour commencer, c'est relativement simple, créez un site Web de commerce électronique de base pour un créneau particulier (santé et tennis), trouvez des produits intéressants avec des programmes d'affiliation (soit en contactant directement le fournisseur ou via des plateformes d'affiliation tierces), puis répertoriez ces produits sur votre boutique . Reliez ensuite tous les boutons «Acheter» au site Web du fournisseur (à l'aide de liens de suivi). Chaque fois que quelqu'un achète, vous recevez une commission sur la vente. Pour commencer rapidement, vous pouvez travailler avec des affiliés Amazon qui offrent une vaste gamme de produits (il n'y a pas ou peu de frais initiaux, car vous n'avez pas besoin d'acheter le produit, vous ne gérez que les ventes).

    Générer des ventes aux affiliés consiste à commercialiser le bon public, à générer du trafic pertinent vers les pages de destination / produit que vous avez configurées pour vendre. Aussi; Si vous gérez un blog en ligne ou un autre type de site multimédia et que vous avez réussi à créer une communauté d'adeptes dédiés, la mise en place de fonctionnalités d'accès payant est un autre excellent moyen de monétiser, de nombreux éditeurs et magazines en ligne poursuivent désormais ce type de monétisation que les revenus publicitaires et affiliés diminuent. Vous pouvez même lancer une fonctionnalité d'accès payant à l'aide de constructeurs de sites Web comme NING, qui vous offre une plate-forme pour créer votre communauté et lancer un accès payant facilement.

    15. Rédaction publicitaire

    Concepteur-rédacteur signifie une personne qui a créé du contenu pour du matériel publicitaire. Ces dernières années, le sens a largement changé pour désigner toute personne qui produit ou écrit du contenu. De nombreux blogs, sites Web et entreprises ont besoin de contenu écrit, il existe une demande croissante de rédacteurs expérimentés qui peuvent écrire des pages de destination attrayantes, des articles longs et bien plus encore.

    Pour commencer en tant que rédacteur, vous aurez besoin d'une bonne éducation (formelle ou non) sur la façon d'écrire en anglais des affaires, d'avoir un logiciel de traitement de texte / d'édition (comme la grammaire) et d'être un enfer d'écrivain – capable de se concentrer pendant des heures pour produire du contenu attrayant pour vos clients.

    La demande est si grande pour les rédacteurs qu'en termes de marketing, tout ce que vous avez à faire est de répertorier vos services à louer sur des plates-formes comme UpWork (offrez un prix du marché inférieur pour commencer à obtenir du travail et des critiques).

    Une fois que votre réputation de brillant redacteur publicitaire est établie, les affaires devraient affluer. À plus long terme, vous pouvez également contacter les services marketing des petites et grandes entreprises offrant vos services de rédaction.

    16. Service de transcription

    La transcription est l'endroit où vous prenez des fichiers audio, les écoutez et les convertissez en contenu écrit. Les entreprises utilisent régulièrement des services de transcription pour convertir l'audio et la vidéo en contenu écrit (pour les entreprises médiatiques, il s'agit généralement d'interviews audio).

    à lire :  26 La tenue d'affaires grise ressemble aux femmes 2020

    Vous aurez besoin d'une bonne audition, d'un accès à des écouteurs décents et de la capacité de toucher du texte ou de taper avec précision à grande vitesse. Pour commencer, vous pouvez trouver des emplois de transcription sur des plateformes telles que Mechanical Turk d'Amazon. Écoutez simplement du son et notez chaque mot. Il y a aussi un marché plus cher si vous pouvez traduire des langues étrangères de l'audio vers l'anglais.

    Au fur et à mesure que votre entreprise se développe, vous pouvez choisir de créer une marque / site Web et lancer votre propre service de transcription, pour commercialiser à l'avenir, vous devrez investir dans le marketing numérique, particulièrement orienté recherche.

    17. Test utilisateur

    Lorsque vous lancez un nouveau logiciel / produit ou service Web, il faut beaucoup de temps pour résoudre tous les bogues et erreurs. Pour atténuer ce problème et accélérer le processus de correction d'erreurs / bogues, les entreprises dépensent beaucoup d'argent pour les tests utilisateurs.

    Le test utilisateur est l'endroit où vous testez des logiciels, des sites Web ou des applications pour détecter des bogues par le biais d'une utilisation générale ou en effectuant des actions spécifiques (plan de test). Une entreprise qui commande des tests aux utilisateurs vous donnera généralement accès et utilisation de logiciels pour enregistrer / repérer les bogues / erreurs. Les tests utilisateurs varient considérablement en termes de complexité et de frais payés.

    Pour commencer, vous pouvez vous inscrire en tant que testeur pour de nombreuses plates-formes de test utilisateur tierces (UserTesting.com), vous installer sur les plateformes freelancer habituelles ou créer votre propre site Web faisant la promotion de vos services de test utilisateur. À mesure que vous vous développez, il peut être utile d'approcher les entreprises offrant directement des services de test.

    Meilleures idées de petites entreprises

    18. Antiquaire

    Le commerce d'antiquités est le processus d'achat et de vente d'objets anciens (de valeur / âge). Compte tenu de la riche et ancienne histoire du Royaume-Uni, les antiquités sont abondantes dans tout le pays. De nombreuses fortunes sont créées et continuent de l'être en utilisant des connaissances spécialisées pour acheter des antiquités à prix réduit sur les marchés, les ventes aux enchères et les magasins, puis en vendant des antiquités achetées à un prix beaucoup plus élevé par les mêmes canaux.

    Pour démarrer une entreprise de vente d'antiquités, vous devez avoir une bonne connaissance générale de l'histoire / des antiquités et une connaissance spécialisée des prix, des conditions et de la valeur de revente des articles que vous envisagez de vendre (par exemple, bijoux en argent sterling, lampes art déco, meubles édouardiens …).

    Initialement, vous pouvez créer un espace dans votre maison pour le stockage / travail. Ensuite, commencez à rechercher et à acheter des antiquités par le biais d'enchères en ligne et de ventes de bottes. Vous pouvez revendre ces articles en les mettant dans les enchères appropriées, les vendre à d'autres magasins / revendeurs d'antiquités ou vendre directement via votre plateforme de commerce électronique.

    C'est une entreprise où vous pouvez démarrer petit et évoluer à une taille sérieuse. Il existe également une forte demande internationale dans les ventes aux enchères au Royaume-Uni, ce qui fait augmenter considérablement les prix de nombreux objets anciens.

    19. Étal de marché

    Saviez-vous que vous pouvez louer un stand au célèbre marché de Camden pour aussi peu que 15 £ par jour? Plus de 500 000 Londoniens et touristes visitent le marché chaque semaine, ce qui représente beaucoup de clients potentiels.

    Pour ouvrir un étal de marché, vous devez décider des types de produits que vous allez vendre, décider du bon marché pour commencer à vendre (en fonction de notre profil / taille de client potentiel) et clouer vos compétences de vente / présentation F2F, des choses comme les boîtes et les étiquettes peuvent augmenter considérablement le prix de vente et le volume, ce qui vous permet également de vous démarquer des autres étals du marché).

    Une fois que vous avez réussi à gérer un étal de marché, vous pouvez commencer à embaucher des travailleurs à temps partiel pour gérer un étal pendant le week-end et commencer à vous étendre sur plusieurs étals ou marchés en fonction de la demande. Pour fidéliser les clients, vous pouvez également envisager d'investir dans la construction d'une marque et d'un site Web de commerce électronique (ce qui est courant pour les marques de bijoux).

    20. Location d'équipement

    Souvent, les entreprises ou les particuliers ont besoin d'équipement pour une utilisation ponctuelle ou pour une période limitée, dans ces cas, il est presque toujours moins cher et plus économe en ressources de louer de l'équipement que de l'acheter. Par exemple; Louer un équipement de nettoyage de tapis commercial vous coûterait environ 25 £ pour la journée, alors que l'achat de l'équipement et des produits chimiques coûterait plusieurs centaines de livres. Un exemple du point de vue commercial serait une entreprise qui aurait besoin d'un équipement de traitement supplémentaire pour répondre à une seule commande unique importante.

    Pour démarrer une entreprise de location d'équipement, vous devrez décider si vous souhaitez fournir un équipement général aux particuliers ou répondre aux besoins des entreprises / des personnes dans un créneau spécifique, à savoir des outils de construction, du matériel de nettoyage… Vous devrez établir un emplacement physique où les clients peuvent retirer et déposer leur équipement, ainsi qu'un site Web et des systèmes de paiement appropriés. La dépense dans la plupart des cas n'est pas petite pour cette idée d'entreprise.

    La beauté de cette entreprise est que vous pouvez facturer des coûts de location relativement élevés par rapport au coût d'achat de l'équipement, de sorte que le retour sur investissement par pièce d'équipement devrait être élevé et le retour sur investissement relativement court (sauf pour les grandes constructions spécialisées et autres équipements complexes). Pour vous commercialiser, vous pouvez répertorier votre entreprise de location d'équipement sur des sites de référencement locaux tels que FridayAd, Gumtree, Yelp et Google.

    Le marketing pour ce type d’entreprise est basé sur le réseautage, vous devrez établir des relations avec des personnes à valeur nette moyenne à élevée. Un bon endroit pour commencer ce réseautage serait d'assister à des événements locaux avec votre chambre de commerce ou un groupe de réseautage d'affaires local.

    21. Franchisé

    Le franchisage est l'endroit où vous payez des frais initiaux et des frais continus pour utiliser la marque, les systèmes et le modèle d'une entreprise prospère existante. Essentiellement, cela signifie que si vous êtes coincé pour une idée commerciale ou si vous voulez une marque / un modèle commercial déjà réussi, vous pouvez l'acheter.

    Les franchises populaires incluent McDonald's, Pizza Hut, Green Thumb et bien d'autres. Greenthumb, une entreprise de soins et de traitement de la pelouse, possède des franchises dans différentes régions du pays.

    Pour commencer à explorer le franchisage, vous devriez jeter un coup d'œil aux franchises disponibles, puis effectuer une étude de marché pour déterminer si une marque de franchise / un modèle commercial particulier ferait bien dans votre région. Assurez-vous de vérifier les versions existantes de toute franchise dans votre région; il est peu probable que les franchisés autorisent plusieurs franchises sur le même marché / emplacement.

    Une fois que vous avez décidé des franchises potentielles dans lesquelles vous souhaitez acheter; it’s now time to contact the companies and find out about the terms they offer alongside initial investment cost (paying particular attention to the ongoing fees). When you’ve chosen the franchise, you’d like to open it’s all about pouring money and resources into setting up (location, staff, equipment), this is the opposite of a low-cost business idea in most cases!

    The beauty of franchising is that you are buying into an already successful brand/business model with a clear plan to scale. This said to be wary of businesses offering franchises where they have not proven the model to be successful themselves; there are cowboys in this market.

    22. Catering

    If you love cooking and can handle catering for the masses, a catering company is an excellent small business idea for you. You can work from home and start providing catering in the form of pre-defined buffets (with sandwiches and the such), then progress to more complex catering services (such as hog roasts and formal dinners).

    If you start with simple catering options for clients, the upfront equipment costs are relatively low as you’ll have the majority of what you need at home. You may however need to hire help for events and acquire portable tables/buffet items.

    As a food-based business make sure you have all the required licenses (like a hygiene certificate for your cooking premises) and the proper catering insurance (food poisoning is a real potential threat with this type of business).

    23. Business development

    If your comfortable cold calling or emailing businesses to sell products/services and feel comfortable closing sales with a reasonable amount of product knowledge, then working as a freelance developer might just be the perfect business for you.

    The majority of small businesses suffer from poor sales due to lack of understanding of the sales and marketing process, being such a critical part of any healthy business there is a constant demand for anyone who can generate and close new clients/sales.

    To get going you’ll need a decent phone contract (ideally a commercial number), email account and have a good understanding sales methodology (it’s worth checking out Straight Line Persuasion). You’ll also need to be comfortable using a CRM and marketing automation tools needed. The majority of business developers will charge based on a success fee (percentage of any sales), this means if you’re a good salesman with a great product/service, the sky is the limit in terms of what you can earn (remember to learn your product/service through and through).

    To reach clients you literally have to do what your selling and reach out to local businesses via phone or email to setup meetings and sell them in. Typically, when you’re working on purely commission this is a very straight forward sell, as you only get paid if you deliver results for the client. In terms of inbound marketing to kick things off, you can list yourself on platforms like PeoplePerHour to get quick well-paid work.

    24. Snack/coffee stall

    Not many people go without a daily coffee or snack. With this business, you can buy a coffee stand for a few hundred pounds and set up in a local hotspot, they’re all over the major cities, and the mark-up on a cup of coffee is typically over 60%, not bad!

    To get started, you’ll need the basic equipment and Barista training (coffee machine, filters, wholesale coffee, wholesale snacks, vehicle). This business can initially be very mobile. You can transport around a stand or even build out a coffee stall from the back of a van. In either instance, you’ll also need to get the relevant hygiene ratings, catering licenses and insurance (hot coffee burns are no joke).

    There’s little to no upfront marketing cost on this business as its completely reliant on foot traffic, so you’ll want to scout and use several locations at different times throughout the week to pitch at and maximise sales (i.e. city centres, business parks, industrial estates…). Remember to focus on providing great coffee, tasty snacks and excellent customer service, to grow you’ll be very reliant on repeat customers (in London there are snack, and coffee stalls that have long queues at lunchtime and others do not work for a reason).

    25. Car wash

    A vehicle is one of the biggest purchases an individual or business will make, both those groups tend to care greatly about the presentation of those vehicles, and thus car washing services are always in sought out.

    This type of business can be set up quickly and easily by agreeing with a local supermarket/ petrol station, to operate a car washing service on their forecourt or car park. You only need access to water, labour and some cleaning supplies (you’ll need to decide whether your cleaning interiors, exteriors or both). A basic car wash is a relatively low cost with cleaning fees per car varying between £5-15 on average; thus, this business lends itself to volume.

    The key to success in the car wash business is time efficiency, in essence, how quickly can you wash a car and get onto the next customer (as labour/time is your primary cost). In terms of marketing, car washes are all about location – you need to make sure you’re located in a high trafficked area where vehicles stop.

    If you are successful and are looking to scale while decreasing the cost, you can invest in an automated drive-through car wash (this will greatly reduce your labour needs).

    26. Start an agency

    If you’ve established yourself as a competent freelancer with a large customer base, it may be time to start thinking about building an agency.

    An agency is a business entity with more than one person that can provide a range of services to clients. Typically agencies specialise in public relations, recruitment, design, SEO, paid search or web/app development.

    To start an agency, you require a business space to operate from/meet clients (unless your team is remote), a team, a formal business structure such as a limited company, a clear brand and values, website and management structures/systems.

    An agency business model allows you to scale from a single freelancer to a whole team who can service a much larger array of clients in a range of industries. Competition among agencies for business is fierce in most areas, you can use traditional freelancer platforms to source work, but the real money is in long term recurring clients/contracts (small and large businesses). To reach these customers, you’ll need to invest in targeted direct marketing, including e-mail marketing and have a convincing sales proposition and robust pipeline/CRM in place (to gain and manage clients effectively).

    27. Debt collector

    Average Household debt in the UK stands at over £59,000 with small business debt on average at over £30,000. A good proportion of these debts are serviced (meaning interest and repayments are made as agreed), a sizable number of debtors fail to meet repayment terms. At this point, if the debtor is unreachable or unsuccessful in resolving payment of the debt, the lender will typically apply to send in the debt collectors.

    The role of debt collectors is to recover the amount owed to the lender from the debtor. The ideal result of this is the debtor will then pay the debt collectors in full, sometimes this may also mean agreeing and enforcing a payment plan if the debtor is unable to make full payment upfront. If the debtor is unable to pay in some cases, assets may be sized providing the debt collectors have the relevant paperwork (such as a county court judgement).

    Debt collectors are typically paid via fixed service fee or from a % of the debt recovered (sometimes a mix of both payment types). To start a debt collecting agency, you need some basic understanding of the law and excellent interpersonal/communication skills (also some safety gear is advisable). Debt collecting businesses are also a popular franchise option (if you’re looking to take an already successful agencies business model, brand and systems).

    Debt collection can be a very lucrative small business idea, but there is an element of safety/danger to consider, it’s common for debt collectors to receive verbal and physical threats from debtors who are unable to pay or don’t want to pay (it’s not for the faint of heart).

    28. Bed and breakfast

    If you have a family home and the kids have moved out, why not turn it into a B&B? With the explosion of platforms like Airbnb, it’s never been simpler to set up a room/s in your private home for use and cater for breakfast.

    To start building your bed and breakfast empire, by default, you’ll need you’re a property. You’ll also need to get the appropriate insurance and list your property on third party platform such as Airbnb, Booking.com… (giving you exposure and taking care of initial marketing).

    When listing your property make sure to pay special attention to the photos of your listing ensuring there professional, light and airy (some platforms will do this for you), also make sure to be friendly and as descriptive as possible of the accommodation your renting. You’ll want to have in place a welcome pack with all the appropriate information a guest will need (i.e. WIFI codes, fire exits…) and set clear expectations on the check-in and check-out times.

    Next, you’ll need to decide what you’re going to charge, to do this you should look at other similar accommodations for rent in your area, find out the average and charge the lowest of the average initially (this is to drive people to stay at your place so that you can build positive reviews). Once you have enough positive reviews, you can start to increase pricing to or beyond the market average.

    Third-party platforms do charge fees for their services in most cases; if you’d prefer not to pay this, you can also rent your room/s via your website (with this option customers might find it difficult to find you without some significant upfront marketing investment).

    29. Chauffeur/driver

    With fewer people owning cars (primarily due to the cost and hassle), the need for chauffer’s who can drive persons to and from there destinations has grown. This has been coupled with the explosion of taxi and ride apps including Uber and Lyft, meaning the demand for chauffeurs/drivers has never been more.

    To start your chauffeur/driver service, you’ll need at least one very efficient vehicle (to minimise maintenance, depreciation and petrol/diesel/electric costs, i.e. Toyota Prius) and be an experienced driver. From here you can register as a contractor for a company such as Uber (working for yourself, with Uber taking a cut) or register as a local taxi firm (you’ll need a taxi license).

    With apps such as Uber, the customer acquisition element they take care of in exchange for a fee, for a taxi firm you’ll need to drive around looking for customers (stations, business parks…), list in local directories (developing good reviews) and provide a phone line for people to book through. Overall to build a successful local taxi driving business, you’ll need to provide a great customer experience drive safely and be at a competitive price point.

    30. Lemonade company

    When life gives you lemons, make lemonade and sell them to supermarkets! I’m not joking, a friend of mine runs WeMadeDrinks, a drinks company which started as a lemonade company at university. The demand for soft drinks continues to rise, as companies like Coca-Cola make a killing (low sugar healthy soft drinks are a current trend you could tap into).

    To get started you’ll need lemons, also a production facility, bottling equipment (asset finance is an option if you want to spread the cost) and much more alongside the relevant licenses whether you’re using a home or commercial premises to produce the lemonade/alternate soft drink.

    You also need to build an attractive brand, website and marketing materials. You can sell directly into supermarkets (though the margins may be low and its time consuming to get such contracts) or you can start simply with a mobile lemonade stand you can take to festivals, community events and high traffic locations (Innocent tested their first smoothies at a festival).

    31. Pet grooming

    The amount British consumers will spend on their pets is mind boggling. Particularly when it comes to pampering in the form of grooming, there has been a surge in the amount of people who want to get their pets groomed, particularly dogs.

    Grooming an animal generally involves cutting their hair, providing a professional wash, cutting nails and providing a massage. You will need a commercial premise from the start with this business, with facilities on site (dog baths, hoses and other equipment).

    To market yourself you can rely on passing trade (make sure to pick a good foot traffic location), you can also advertise yourself on Gumtree and other directories where there are categories for these types of services.

    32. Removals company

    Moving to a new house or office is one of the most stressful and laborious tasks anyone can undertake, in many cases due to the sheer volume of things to pack and move, the majority of people/businesses will hire professional movers.

    To start a removals company, you’ll need a decent-sized truck or van and a clean driving license, and professional driving experience will also help (from a safety perspective given the amount you’ll be driving). Fuel will be a big part of your costs; you should consider investing in an electric van or truck, which although expensive upfront cost a fraction of what it costs to run a traditional petrol or diesel vehicle. You’ll also need access to packing supplies and at least one other person to help you move large quantities of goods or heavy objects.

    Given that businesses and individuals only move on average every seven years, this business in the short term is very much about constantly acquiring new customers. To market your removal business, you can list yourself in local directories and partner with estate agents to offer your services to their clients.

    33. Holiday rentals

    If you have a spare room or are going away on holiday, you can rent out your entire property/ a single room as a short-term rental. You can rent this space on platforms like Airbnb and Booking.com to instantly access a large market of short term renters (holidaymakers and business people) and its relatively easy to set up an account (they’ll even insure your property for up to $1m in damages).

    To get started, you need to create an account and list your property/room for rental and the periods it’s available. You’ll need to provide a detailed subscription, photos and set pricing (look at other properties similar in the local area to get an average price).

    Getting bookings on short-term rental platforms is all about photos and reviews. So, make sure you have professional photos of your property (some platforms will do this for you) and set your price at the lower end of average to get bookings/ those all-important positive reviews (you can increase the pricing later on to market average or beyond based on occupancy).

    Bear in mind short term rental platforms do charge commission, if you don’t want to pay these fees, you can also set up a website and booking system (using WordPress or another CMS), a little bit more complex but no booking fee. In terms of marketing for your booking website, you’ll want to focus on gaining relevant search ranking through content or using PPC to target searches, for terms relevant (i.e. London holidays homes).

    34. Flyering agency

    Despite the explosion of online marketing, flyering and many other methods of offline marketing are still just as effective if not more effective than the digital alternatives (both in terms of cost and ROI). Flyering in particularly is a great way for businesses to reach large quantities of potential customers quickly, whether by having people handing out flyers on the high street or by targeting residential locations (this is quite common in the food delivery business).

    To start a flyering agency you’ll need an economic and high-quality printer, printing supplies (paper, card, ink…) and a basic to good skill level in graphic design for creating flyers, you’ll also need contractors to deliver large quantities of flyers (students are a good bet this kind of work as they generally need flexible hours). You can run this business from your home and market yourself by flyering local businesses to start (as a demonstration of how effective it can be).

    Companies always need people to flyer in public places or via letterbox drops. A lot of professional flyering agencies charge massive amounts from this simple to execute marketing method, undercut them and you’ll win lots of business (it comes a lot down to price in the flyering game).

    35. Printing

    Printing via home/standard business printers is often expensive, lacks quality and is slow when it comes to large volumes of printed materials (business cards, leaflets, posters…). This is why commercial printers exist, allowing individuals and businesses to order high quality, efficient and low-cost printing at quantity.

    To start a printing business, you’re going to need to have a space for printing and know how to operate a commercial printer. If your delivering printing directly to clients you can run this business from home, however, if you want a place where you can meet clients – you’re going to need a shop or office with a receptionist.

    To market this business, its best to target local small businesses as they tend to have ongoing commercial printing needs throughout the year. If you want to expand and target the larger UK market, you’re going to need a decent eCommerce platform, order management system and payment gateways setup.

    A printing business apart from the initial outlay is very cheap to run, cost coming down to the longevity of the machines, the ink you use and other printing material costs.

    36. Design agency

    One of the hardest things in the world of business is finding high-quality designers. We burnt through about five design teams at my old startup before we found somebody awesome. If you have a knack for web or marketing design, then get yourself a Behance profile and start raving about how awesome you are, soon enough you’ll get requests.

    To start a design agency, you’ll need a decent portfolio in place (and you’ll probably want to incorporate). You’ll also want a fantastically designed website and to specialise in a particular discipline of design (unless you want to be a full-service design agency, covering UX, UI, app design, web design, marketing materials, branded stationary…). You’ll also need to build a sales pipeline management system and create a pitch, briefs and standardised reports.

    To market this business initially you can directly reach out via phone, post or telephone to local businesses offering your services (there’s a great demand for design work as most small to medium businesses don’t have in-house design team). You can also employ local PPC and should list your business on Bing, Google and all the major listing sites.

    37. Furniture refinishing

    Many people are reluctant to give up on old furniture even when it’s wearing especially if its an expensive armchair or sofa. Furniture refinishers solve this problem by replacing fabrics, fixing broken legs and generally giving furniture a new lease of life.

    To start a furniture refinishing business, you’ll need experience in carpentry, fabrics, interior design and access to a workshop with a large range of tools. It’s worth investing in a website from the get-go with this business, as the primary way furniture refinishers are found is through search and directory listings.

    To market this business, you’ll want to focus on local search advertising and content marketing to ensure your ranking for relevant keywords (i.e. furniture refinishing London).

    38. Training company

    If you have in-depth knowledge of a particular subject, you can provide offline and online training to companies whose staff require training or development. Each year businesses in the UK invest nearly £3 billion into training. This is because training is critical to creating productive employees and retaining them.

    To get started with a training company you’ll need to decide a training niche (i.e. sales, marketing, or finance), develop a brand, website and set default training programmes (that be adapted to client needs) you can provide to businesses. You’ll also need to create learning material to accompany programmes, and if you want to create a digital course, you’ll need to structure this and create video versions of your programmes (Linda an online training provider sold to Linked for over £1 billion).

    A training business comes down to your level of expertise and ability to sell in clients (this business idea effectively requires HR mixed in with business development). To market, you should identify out to companies who need your training services (i.e. a telecoms company that needs sales training to increase revenue), then identify decision-makers (HR and other Directors) in these businesses to approach and offer your training programmes.

    For growth, long term training companies rely heavily on repeat business/recurring clients, so make sure the training value you offer exceeds expectations. To diversify your revenue and scale further, you could also develop your own learning platform and sell subscriptions to your training programmes.

    39. Childcare

    If your passionate about looking after children, then you should consider starting a childcare business looking after other people’s children while they’re at work. With more and more families having two working parents there’s a booming demand for childcare.

    This is the perfect business for stay at home parents, as you can run it from your own home (with some minor adjustments for child safety and proper hygiene) or you can work from people’s homes if preferred (though this will limit you to one or a few clients).

    To get started you’ll need to be or become a registered childminder and have an up to date DBS check (formerly CRB). You’ll also need to create a schedule, series of activities and provision of catering (be careful of food allergies). In terms of marketing your childcare business, you should outreach to local pre and primary schools to advertise your services to parents and you can also partner with local nurseries to deal with their overflow.

    To expand your childcare services once established, you may also consider opening up a day nursery for children of different ages. You’ll be expected to provide a basic educational programme, refreshments and fun activities in most cases (there’s also a trend for outdoor nurseries that run activities with children in the countryside or woods).

    40. Chocolate/cake/baking retailer

    Are you the sort of person that watched the Great British Bake Off and thought “I could win this”? If yes, get on it, and create a storefront to sell your awesome creations.

    At a basic level, you’ll need to be talented at a specific type of cooking (i.e. baking, chocolatier or cake making) and have all the kitchen equipment needed to produce at commercial scale (i.e. mixers, ovens…). You can start out of your kitchen at home (you’ll need to have a certified and hygiene rated kitchen) and sell your creations at local farmers markets, online and at fates.

    à lire :  Tesla écrasé par Sunrun dans les ventes d'énergie solaire, percée de batterie ...

    Marketing this business initially is mostly about footfall at markets, from there you’ll want to invest in a shop in a good location (worth noting that custom wedding cakes fetch and premium).

    41. Laundry service

    Ever get tired of doing your laundry? You’re not alone, and this leads to many people choosing to have their laundry done by professionals (either because they lack the time to do it themselves or simply don’t want to).

    To start a laundry service, you need is to buy or get access to a low cost and large capacity laundry machine, learn the basics about detergents and how to correctly wash clothes without damaging them.

    To market your laundry business, start by creating and posting flyers to residential properties. Ideally you should initially target flats, as many flat blocks in built areas don’t have washing machines themselves, you could also partner with laundrettes to offer their existing customer base a ‘delivery option’, simple! You can also take out advertising in the in the local newspaper.

    42. Security firm

    In the entertainment and property industries, security is a necessity to protect assets, people and make sure business continues without interruption. Beyond electronic and digital security systems, there is still a need for security personnel who can respond to dynamic situations and provide a level of security machines cannot.

    Par exemple; doormen for nightclubs and other venues are a necessity to provide safety for the venue, customers and staff (you’d be amazed how much money a contractor can make from working a nightclub door for a single night.)

    To start building your security empire, you’ll need to some experience in physical security (self-defence, security routines…). To cover multiple shift patterns and businesses you’ll also need several team members, uniforms and equipment such as flashlights (the cost of setup is mainly labour).

    To start getting clients, you can directly approach local bars, clubs and vacant property owners offering your security services. You can also list your security services on local directories and national ones such as Yelp.

    Self-employment business ideas

    43. Business consultant

    Consultants are in demand across all aspects of business. Consultants typically work on a project by project basis providing expert advice to their clients on particular subjects they specialise in. The most common types of business consultants include marketing, finance and management (with further specializations in these areas such as business intelligence or search engine optimisation). Most consultants charge an hourly or day rate (day rates can range from £100 -2000 a day depending on the area and the demand/amount of expertise a consultant has).

    The beauty of consultancy is you can work from your own home or onsite for clients where needed. To get started you’ll need to be an authority in a particular subject matter where there is a demand for outside advice.

    Consultants are almost entirely reliant on networking or directory listings for business, in many cases beyond the marketing it comes down to how well you can sell yourself to potential client (how much perceived value you can offer in return for your fee).

    44. Market research service

    Starting a business is tough, especially in established markets. Businesses often struggle to understand their customers, market, and how their company, products and services are viewed. This is where market research becomes critical allowing businesses to make key decisions off verified customer/market data.

    Market research firms research on behalf of other businesses, this can involve quantitative and qualitative market research techniques such as carrying out surveys, reviewing competitors, market analysis and much more.

    To get started as a market research firm, you’ll need to have a background in market research itself or business intelligence, understand the core different types of research and have prepared formats to carry out said research for different clients and their objectives (you’ll also need to understand how to write reports summarising the finding from market to present a client).

    This type of business can be started from home, and as its all serviced based, there is little to no startup cost beyond software, data collection and analysis tools. To market this business, you can reach out to local businesses to offer your services and list your market research services on freelancer sites.

    45. IT support

    As the world becomes more technology focused, many people have struggled to keep up, this is a problem as information technology (IT) equipment consistently breaks down and needs fixing.

    Thus, there is a constant demand from private individuals and businesses for IT saavy professionals who can fix broken computers, repair networking issues, replace damaged hardware, advise on IT procurement and generally get things working again. IT support businesses are largely knowledge-based endeavours that will require you to have a good understanding of different operating systems, security systems (including anti-virus) and hardware (computers and laptops).

    The majority of IT problems in the home and business environments are the result of software issues or errors (due to accidental damage or attack by a virus or third party). This software focus means you’ll only need a small amount of specialist equipment to get going. Most local IT support contractors operate out of their own homes and in the case of software/virus issues go to a client’s property to fix the problem.

    To expand an IT support business, you can also offer training packages to people who want to feel more comfortable using their computers or software (or companies who require employees to learn certain computing skills i.e. network maintenance, database management…).

    Despite being information technology based, this business can be built entirely on traditional local marketing (flyers, networking…). Growth is reliant on repeat customers in this area, so make sure your provide an excellent level of customer service that keeps customers coming back to you.

    46. Fundraiser (Introducer)

    Get paid a cut to help companies raise finance from a business angel or venture capital fund. Services like AIN make a killing on this. There’s a massive market for it and the contacts you’d build will be literally worth their weight in gold. Many fundraisers specialise in specific verticals such as MarTech, Fintech and GeoTech.

    Fundraising comes down to contacts and networking. You’ll need access to key decision makers in investment funds and private investors, coupled with access to a regular source of deal flow (startups) you can refer to investors. The key to this business is identifying and referring the right startups/investment opportunities to the right investors.

    If you’re not FCA regulated, you’ll need to very clear you are only making an introduction and not promoting an investment. You’ll also need to get in place clear agreements with any startup your fundraising for to make sure you get paid. Typically commission rates for introducing an investment that completes tends to be between 3% and 5%, depending on deal size.

    To start building your network you’ll need to attend investment/startup events (conferences are the richest for both) and begin reaching out/networking with both investors and startups (you can use AngelList, Linkedin and Crunchbase to identify and connect).

    47. PR (public relations) services

    PR is a relationships game, if you’re good at PR you’re likely chummy with journalists in all sorts of publications. Par exemple; if you’re friends with someone at the Financial Times, you can introduce them to your clients to get featured in the newspaper.

    A huge proportion of UK PR’s operate as freelancers either working directly with clients or on behalf of larger PR agencies. Fees are usually paid on a project or success basis, with larger PR firms this tends to work on a monthly retainer.

    Starting as a freelance PR requires very little beyond access to businesses and journalists, alongside some understanding of how to present businesses/pitch journalists.

    48. House sitting

    House sitting is where you live in and look after a property for the owners when they are away on holiday, for work or the property is owned but not in use (i.e. in-between tenants). The primary reasons for house sitting are that the property will be protected from a security perspective (from thieves and squatters) and is maintained to a high standard.

    The house-sitting business model has boomed in the UK in recent years as more and more people have accumulated a 2nd home they don’t live in that ends up being unoccupied for periods of time due to the aforementioned reason. This is a purely serviced-based business idea that has no real requirements beyond reliability, some understanding on security and basic property maintenance.

    This business works in both the residential and commercial markets, with demand from private homeowners and businesses alike. On the upper side of the market it’s a pretty awesome business, get paid to hang out in a mansion while the owners are on holiday… a fully stocked fridge and a king-size bed, happy days! To market this business, you should reach out to family, friends and social network, beyond that its about word of mouth and digital marketing if desired (i.e. PPC).

    49. Accountant

    As the saying goes there are two things you can always rely on “death and taxes”. The latter is usually the bane of most people’s existence and is of major importance to business.

    Almost all small businesses are required to pay business taxes, to this end they must consistently record financial dealings, submit annual abbreviated accounts (self-assessment for freelancers), corporate tax returns, file/pay VAT bills and manage many other financial reporting/tax obligations.

    The majority of small businesses can’t afford to have an accountant in-house so turn to local accountants or small accounting firms to help make sure their filing is correct and their tax is as efficient as possible.

    To start an accounting business, you’ll need to have basic accounting qualifications (College or University) and be registered with the Institute of Financial accountants. The setup cost for an accountant is minimal as it’s serviced-based. In essence you’ll need a place to work from (home or small office), a good filing system, accounting software,  a decent computer and security software to protect client private financial data.

    Local accountants can earn anywhere between £50,000 and £150,000 a year. The beauty of this business is that every business needs an accountant. For marketing you can send letters to other local businesses, attend networking events and join local business groups (i.e. British Chambers of Commerce) to meet new accounting clients. You can also work remotely for companies who are not in your local area.

    50. Financial adviser

    Very similar to an accountant but a little broader and generally focused on personal finance in most cases. The majority of the middle-class people with expendable income that could be investing lack an understanding of the basic investment vehicles that are open to them (alongside the relatively risk and potential upside of each). This leads to many such people putting all their money into savings accounts and very low risk/return investments (such as premium bonds). Though low risk is a necessary part of any diversified portfolio, to maximise return in most cases mixing in a number of medium and high-risk investments is necessary.

    The role of a financial adviser is to assess people’s income, outgoings and other assets and then provide them with options as to how they could invest any excess capital to make a return (the same logic largely applies to commercial clients as well). To get started as a financial adviser you’ll need a strong understanding of finance and investments, great communication skills and an ability to manage and deliver on client expectations.

    Financial advisers are required to be registered and regulated by the Financial Conduct Authority. Advisers are generally paid a consulting fee, ongoing maintenance fee and/or success fee depending on the yield of investment advice. Advisers in some cases also manage investments on the client’s behalf.

    51. Cleaning company

    This is arguably one of the easiest businesses to start, and the upfront capital costs are low (you’ll need basic cleaning supplies and equipment to start).

    As a cleaning business, you have two markets to choose from, you can either choose to serve the residential or commercial market (meaning you can clean people’s homes/property or offices/business premises).

    The quickest and cheapest way to reach new potential cleaning clients is through traditional direct marketing.  Start by finding a leaflet template on Microsoft publisher (or other design software) and amend the template/branding to your business. Then start direct marketing and go to door-to-door distributing the flyers offering your cleaning services (you can also create posters and ask local businesses to put these up in their windows).

    Though this business idea is easy to start and scale, competition is intense in the cleaning market. You’ll need to make sure that your brand stands out and your pricing is competitive for your local area (you can find this out by doing some competitor analysis).

    52. Painter/Decorator

    Painting and decorating are essential services most homeowners, renters and business owners will require at multiple points throughout their lifetimes. Although very time consuming (as its all labour) it’s a very simple business idea and is typically quite well paid although competitive market (due to the low barriers to entry).

    To get going you need paint brushes, sheets, rollers and basic decorating materials. You’ll also need a reliable form of transport to easily reach homes and businesses. Additionally, it’s advisable to look at tradesman insurance and other forms of business insurance to ensure your protected in case of doing damage/harm to a property, yourself or a client (i.e. leaving a paint brush around as a trip hazard can be costly).

    With painting and decorating it’s very simple to reach new clients, by listing yourself on sites like Checkatrade, myBuilder and rated people (sites are paid via commission on each job or through a listing fee). To get work (request for quotes) through these platforms it’s advisable to build up a number of good reviews, as positive feedback and price are the major factors potential clients will use to decide when hiring a painter or decorator.

    53. Pet sitting

    There are close to 51 million household pets in the UK. So, what happens when a pet owner needs to go away on holiday or for work? This is where the Pet sitting business comes in, providing accommodation, feeding, walking and in some cases grooming services for pets.

    The business model for petting sitting is quite simple, you collect peoples pet/s from their home or they will drop them off to you.  Then you look after the pet/s at your home or property for the agreed period (typically charging a day rate, paid upfront).

    In terms of setup this business idea might be a little more costly than you think, depending on the animals you’ll be sitting (cats and dogs being the most common). You’ll need a range of cages, food, leads, toys, beds and more. You’ll also need to develop a daily schedule for feeding, affection time and walking where necessary.

    In some cases, you may need to have a license, particularly if you’re doing this on a commercial scale as with a cattery or kennels. A good understanding of animal husbandry is a must and the specific. You should also have a good vet on speed dial to cover any pet health needs and make sure you have the correct insurance in place.

    You can market your pet sitting services through social media, local advertising (flyers, letterbox drops, etc.) and partnerships with other animal companies (i.e. Pet shops, Vet’s.).

    54. Architect

    Architect firms are paid on a project by project basis. This means that they typically keep a very small core team onboard at any one time (avoiding paying for excess salaries when projects are not underway). This model has lead to the industry heavily relying on contractors (freelance architects) to come and work on a project by project basis.

    To start you’ll need a degree level qualification in architecture and have specialised in one of the key aspects involved (3d building render, drawing, site inspection, material assessment). Typically, as a service-based business you’ll been paid on an hourly basis and in some cases you may have retainers for longer term projects. You can market yourself by creating a list of local and national architecture firms, emailing them your portfolio and a list of the services you can offer.

    You can also choose to work directly with a client by offering your services on freelancer sites such as Upwork to work with small home and business owners owners on individual projects varying in scale (full houses, conservatories, office refurbishment…).

    55. Private Solicitor (Lawyer)

    Legal advice is highly sought from a contract, criminal, family, intellectual property and general commercial perspective in the UK. If you’re a licensed solicitor (Lawyer is the American term for a solicitor) in most fields of law then your services are in demand. Many solicitors choose to work with large law firms based in major cities, but a good proportion also choose to work for themselves.

    Typically, private solicitors will charge an hourly rate ranging from £80 anywhere up to £2000 depending on the type of law they practice and client base.

    To start as a private solicitor, you’ll need to licensed to practice law and a be member of the Law society. You’ll need to invest in a website, business phone and business cards to start. Depending on your area of law you will also want to create basic legal documents that can be amended for the majority of client needs.

    To find clients as a private solicitor you can offer free consultations in your local area for businesses and private clients. You can also advertise yourself on freelancer platforms providing an hourly rate or provide standard packages for specific work such as completing terms and conditions, creating investment contracts, contract review by pages or filing a trademark. For local businesses make sure your listed in local service directories.

    56. Tutoring

    Some people just love teaching, they really enjoy helping others learn. If that’s you and you have a good level of education, then you should be making money as a tutor.

    You can tutor students in a group, one to one and even remotely via the internet. There are even apps like Tutorme that can help you monetise your tutoring. Besides apps, there are online platforms like Preply, where you can teach online on your schedule from anywhere! It offers a stable base of students from all over the world, secure payments and constant customer care. Plus, you set your own hourly rate and can change it at any time!

    If you want to find local tutoring clients you can strike up partnerships with the local schools, colleges and universities in your area (or at the least ask them to post your flyer to their noticeboards). As with any business it helps to specialise on what you provide to stand out and present yourself as an expert in a certain area (i.e. maths tutor, Key stage 2 tutors, English tutor, GCSE tutor, business tutor, A-level tutor…).

    57. Delivery company (Man with a van)

    The classic man with a van scenario. There’s always a steady demand for moving objects from location A to location B. Particularly with the boom of eCommerce, the number of heavier packages and objects that need individual delivery or courier services has increased sharply.

    To start a delivery company, you’ll need a driving license and a large multi-purpose vehicle (i.e. Van or Truck). You’ll also need straps and sheets to secure and protect more delicate objects from damage while in transit. To market your new business, you can reach out to local businesses who deal in physical products and need delivery services, find out what they’re paying for current delivery services and undercut. If you want to start on a smaller scale, you can also do delivery for companies like Amazon as a subcontractor for FLEX. It’s also worth listing your services on Gumtree and targeting sellers of larger items on eBay offering your delivery services.

    58. Carpet cleaning

    Every few years carpets and rugs go beyond the help of a good hoover, this is where the need for a professional carpet cleaning service comes in. Though people can rent a carpet cleaner to do the work themselves, the majority turn to a professional carpet cleaning business to solve the problem.

    As a service carpet cleaning is relatively easy to start, there are however higher equipment costs than most previously mentioned small business ideas. You’ll need a range of carpet cleaning machines and chemicals on an ongoing basis (though you can find decent second-hand equipment on Ebay).

    In terms of potential customers, you either go after the residential market (private homeowners or renters) or to businesses, the former is by far the largest market for a carpet cleaning business.

    59. Dog walking

    Dogs need a good deal of exercise per day to remain happy and healthy. Everybody loves dogs but the majority of us have no time or energy to walk our dog/s after a busy day at the office.

    To get started with a dog walking business you’ll need a good level of physical health, understanding of dog behaviour/training and a master harness (for multiple dogs). You may also need a dog walking license, depending on the region your in.

    To market your dog walking services you can advertise on sites like Gumtree or register as a provider on sites like BorrowMyDoggy (yes, it’s real).

    60. CV (Curriculum Vitae)/cover letter writer

    Getting a job for most people is an important part life but it can be extremely difficult. It’s made even more difficult by the fact that the majority of people don’t know or are unsure about how to write and structure their CV/cover letter. Even those who have a fairly good idea of how to write a CV often seek a second opinion and feedback to improve their odds of getting their CV noticed to secure that all important job interview.

    As such there is a growing requirement for experienced writers who know how to create, structure and enhance CV’s and cover letters. To get started you’ll need to have a background in business English, impeccable grammar/spelling and an understand as to what company recruiters are looking for. The startup costs with this business idea are relatively low, as you can work from home and only really need basic word processing and editing software (some design understanding/software will also help as there is a visual element to this role).

    Marketing can be a little tricky with this business as you need to reach people when their applying for jobs, with this information being private it can difficult to identify or reach these people. The best methods for promotion would be to use local professional networking events and advertising yourself your CV writing services through schools and colleges.

    61. Private investigator

    Become Sherlock Holmes and solve crime for a living. The reality is slightly less exciting, but there is a market for private investigators in the UK, often dealing with spousals disputes, tracking missing persons and in some cases investigating crimes.

    To become a private investigator, you’ll need to be licensed and generally have experience or background in law enforcement. This is very much a service-based business idea with little upfront setup cost (you may need some equipment for sound recording, video and photography). This business can be set up at home but its arguably better to have an office where clients can meet you to discuss their investigation needs privately.

    To market your services, you should list yourself in local directories, build a website and invest some time in digital marketing (either PPC or content marketing). This business also scales quickly on word of mouth and recommendations. As you expand, you can approach large businesses and carry out corporate investigation work, i.e. thorough background checking employees.

    62. Proofreader

    Proofreaders read and edit written content to make sure there are no mistakes in terms of grammar, spelling and typography. The amount of content (particularly digital) being written and published each year is growing exponentially (this includes blogs, eBooks, landing pages or other forms of content). This has led to a significant and growing demand for proofreaders.

    To get started proofreading you’ll need a great understanding of English literature and language (English is the primary business language globally, but you can focus on other languages). You’ll also need an eye for detail and ability to read/skim written content for errors at speed. Beyond this you’ll word processing and editing software (Hemningway or Grammarly).

    To get start getting work proofreading, you can list your services on platforms such as UpWork or ClickWorker. You can also reach out to local businesses via email or post to offer your services (make sure there are no spelling or grammatical errors on your communications).

    63. Window cleaning

    Window cleaning has been essential since the invention of glass (no one likes dirty windows and they prevent light getting in). The amount of windows/glass used in building construction both in residential and commercial properties has increased significantly, resulting in the demand for window cleaning services being much higher than previously.

    To get started with a window cleaning business, you’ll need to pick up the basics of cleaning windows and get some standard window cleaning supplies and equipment. It’s arguably one of the simplest business ideas to start. Due to the low barriers for entry, the market is competitive for window cleaning, so make sure to get your pricing right and put together a number of standard packages.

    To market your window cleaning services print flyers and target your local community (private individuals and business). You can also list your services on sites like FantasticCleaners and remember to list yourself and ask your clients for reviews on Google and Yelp (with contact details).

    64. Photographer

    Nightclubs, weddings, events… the list of potential clients for photography services is huge. If you have a decent DSLR camera and an eye for a great photo, this could be perfect business for you.

    To get started you’ll need some experience of how to take photos and have atleast semi-professional camera equipment/editing software. You can market through social media, let your work speak for itself… oh and ask for clients to recommend you to their friends, family and colleagues.

    If you have access to a space that can be used as a photography studio, you can also offer profile shots for professionals. For a 15-minute photo photoshoot you can charge anything from £50 to £300, depending your area and marketing access.

    65. Personal chef

    The working week has increased significantly over the last few decades, this has led to many busy professionals not being able to find the time to shop for and prepare healthy/delicious meals.

    Thus, there is a steady and growing demand for personal chefs of all levels who can prepare and deliver meals to clients (in some cases in a clients home).

    To get your personal chef business started you’ll need to be an experienced cook and have at least a basic level of catering qualification. From an equipment perspective, you’ll need an industrial ewtup in your home kitchen and portable cooking equipment to take to client’s locations (i.e. a decent set of knives, pans…). As with any food-based business make sure you get the correct licenses for hygiene and cooking and the right insurance in place.

    If you want to expand your services you can also cater for important home events (i.e. parties, weddings) or offer a live in chef service (from the super wealthy there is a demand for live in chefs, meaning there’s somebody on hand to cook morning, noon and night).

    66. Disk jockey (DJ)

    The entertainment industry is a behemoth, and the demand for disk jockeys to play music for private events such as weddings, parties and corporate events are significant.

    To get started as a DJ, you’ll need a passion for music, an understanding of how to read a crowd and a decent music collection (or Spotify playlists, depending on the type of event). You’ll also need basic DJ equipment such as decks, mixers, PA, lights and a vinyl collection. You’ll also need transport to carry your equipment and yourself to client locations.

    To start acquiring clients you can partner with venues, events companies, wedding planners etc to provide DJ services. This type of business relies on recommendations and word of mouth to expand beyond your initial client base.

    67. Personal stylist

    The idle super rich among us make great use of personal stylists. The job of a personal stylist is to advise persons on colours, clothing, fashion trends and ultimately on what a client should wear each season or for a particular event.

    To get started as a personal stylist, you’ll need a background/expertise in fashion, makeup and an impeccable eye for superficial detail (also keep up with the latest trends). Beyond that this business comes down to personal networking, you’ll need to find events where you can meet and develop relationships with super-wealthy potential clients. You can also develop inbound marketing with this business by starting a YouTube channel providing authority advice on style, build your followers and then let clients come to you.

    68. Nutritionist

    Eating healthy has never been more difficult, as the working week has increased more and more people are struggling to find time to shop, cook or acquire the knowledge needed to help them keep a healthy level of nutrition (just look at the enormous increase in obesity in the UK to see the impact of poor nutirition).

    Nutritionists work with individuals to devise meal/nutritional plans so they can lead healthy lives. The dieting and nutrition industry is big business with a growing demand for nutritionists as a service.

    To get started, you’ll need an office client can visit, be a certified nutritionist, have basic plans for nutrition that can be adapted to each client and a business website/phone number. To market your nutrition business, you can advertise your services through local publications, partner with local gyms and trying leafletting busy urban areas.

    You can also expand revenue by providing a healthy meal service, so clients don’t have to worry about purchasing healthy food/finding the time to cook it. Alternatively, you can partner with other organisations to provide this service and take a commission.

    69. House staging

    Selling a house is something the average homeowner does every 7 years and is extremely important as the price a seller can get for their home typically dictates the amount they can spend on the next property. Thus, maximising the value of a home sale is of upmost importance to any seller, it’s been proven that correctly staging a house can increase the sale price by as much as 5% and will generally lead to a far quicker sale.

    à lire :  Travail vente a domicile | Créer son entreprise

    Staging a house is all about interior design, basically going into a home and rearranging furniture, decorating and generally re-designing the property interior to make it as a appealing as possible to the ideal groups of potential buyers.

    Often home stagers will keep or rent a range of furniture in storage they bring into a home to create the desired visual effect (whether you do this is highly dependent on client budgets). To get started you’ll need an understanding of interior design and how different aspects/looks can increase the value of a property.

    In terms of marketing you can use websites such as Zoopla or rightmove to find private sellers and contact them via other channels (i.e. letters, leaflets or social media). You can also cycle or drive around your local area and put leaflets in the houses that have signs listing them as a private sale. As build up your reputation you can also start pitching to work with local estate agents which will open you up to a much larger client base.

    You can also increase the revenue potential of your house staging business by working with a local photographer to professionally photograph the house (or even learn to take decent house photography yourself). Remember the higher the price tag for a house the bigger the budget they’ll have for staging as the difference you can make is much larger.

    70. Personal trainer

    Fitness is a key part of any person’s life, its crucial for health, longevity, and to look and feel better. Personal trainers work one-to-one or in a group with clients to help them meet their health and exercise goals through the coaching of exercise and in some cases nutritional advice. Thus, it’s probably no surprise that the personal training market in the UK will be worth over £670 million by 2020 (from £600 million in 2015).

    Starting your own personal training business is fairly straight forward, you’ll need to have a good level of fitness, goal setting experience and understanding of exercise/ how to provide exercise training. You’ll need to find a space you can rent for sessions (or provide outdoor sessions at clients homes or public locations). Having a website and business phone number is also a must for this business. Finally, you’ll need to get certified and get public liability insurance coverage (as well as first aid training/certification).

    From there, it’s all relationships game; personal training empires are built of word of mouth referrals from happy clients. To get started securing clients, you should consider partnering with a local gym to reach their clientele. Personal trainers can earn anywhere from £50 to £500 an hour.

    In the age of digital, you can also now be a personal trainer virtually, working with and checking in on your clients via Skype and other platforms (though you will to establish yourself as a fitness thought leader online first, via content and video guides).

    71. Car boot sales

    Business conglomerates have been built off car boot sales; these markets allow you to find, buy and sell every type of 2nd and 1st hand item you could ever imagine. Car boot sellers will typically source goods from house clearances, car boot sales and wholesalers to resell these products at car boots at a margin.

    To start your car boot sales business, you’ll need portable tables, an eye for presentation, a large vehicle (estate or van) and access to a steady stream of goods to sell. From there, it’s all about sales skills and communication (anything you don’t sell is going home or being sold at cost/or below). Many car boot sale businesses will focus on a particular niche and build up a loyal customer base who come back for items such as cameras, watches or furniture.

    72. Tattoo artist

    The cool thing about this industry is you can generally rent a space in a tattoo parlour, meaning you don’t need to shell out £££ for your own site and you can make use of their brand.

    Tattooing is an art form, to get started you’ll require many years of education or tutoring and a good setup of tattoo machine (ink pen) and inks. You’ll also need to have a good understanding of the health and safety involved and make sure relevant insurance is in place.

    Marketing a tattooing business largely relies on word of mouth marketing from previous clients but you can also use visual platforms like Instagram to build a following and gain more clients.

    73. Hairdresser

    Hairdressing has been booming in recent years, particularly as the professional styling and cutting of hair has become more important/popular among men and women.

    To establish a hairdressing business, you’ll need to have a strong technical knowledge of cutting/styling many different types of hair as well as all the appropriate tools of the trade (trimmers, scissors…). The lowest cost way to get started is running a home service where you visit clients to cut their hair, you can also rent space from a local hair salon or subcontract. Another business idea where it pays to understand the health/safety and get relevant insurance sorted.

    From a marketing perspective this is another business that largely relies on word of mouth or passing high street foot traffic. From a digital perspective you can use social media (Instagram and Pinterest) to show recent work, collect client emails and keep up an emailing list of clients (for repeat business).

    74. Motivational speaker

    If you have a particularly inspiring story or are just amazing on stage, you can make a lot of money touring the speaker circuit. Conferences shell out thousands of pounds for 1-hour long sessions.

    Motivational speakers come in all shapes and sizes but typically focus on areas including business, lifestyle and fitness. To get started as a motivational speaker you’ll need to decide on the niche you wish to speak about and build up base topics, speeches and presentations (that can be amended to event/client’s specific needs).

    Next, you’ll want to build up a portfolio of public speaking work, ideally which includes professional photography and videography of speaking at events (you can build up this portfolio by offering your services for free initially).

    You’ll also want to set up a professional website and list yourself with speaker agencies (such as the JLA). The motivational and public speaking circuit is competitive; it’s all about connections and exposure, networking and getting good visibility through speaker platforms to drive business.

    75. Pilates/Yoga instructor

    Pilates and Yoga are a form of exercise and meditation that many people actively practise across the world. Both disciplines often require holding various positions for lengthy periods and often focus on stretching and own body resistance.

    To start your Yoga/Pilates business, you can rent out space from a local gym or hotel and offer classes or one-to-one sessions with your clients. You’ll need to be certified and understand how to teach a class (generally 5 – 15 in size). You’ll also need mats (unless clients bring their own).

    To market this business, you should work with the space your renting to reach their existing client base (via commission structure) and particularly target the 25+ year old female demographic who make up the majority of the people who practice Pilates and Yoga.

    76. Martial arts instructor

    Self-defence and martial arts courses are always popular. Martial arts instructors provide expert instruction in one or several martial arts such as Karate, Kung Fu or Krav Maga.

    To start martial arts instructing, you’ll need a high level of skill in a particular martial art, find a flexible space to rent and have the training pads/flooring necessary to martial arts training. You’ll also need to make sure you’re fully insured (high risk of injury/accident) and are certified to teach a martial art.

    Marketing should be locally focused via newspapers, newsletters or by partnering with local schools, universities and colleges to teach students. It’s worth targeting a niche to set yourself apart; female defence training would be a particularly popular niche at the moment.

    77. Dance instructor

    Dance instructors run classes varying in size from 10 – 30 people on all forms of dance including ballet, salsa, tango, modern ballroom and more.

    Starting as a dance instructor or a dance academy is relatively straightforward, you’ll need a background in a specific type of popular dance, to create a range of dance programmes for different levels of skill, then find a space you can rent out as needed (local community centres are a regular hub for dance classes). To market this business, you can advertise in the local paper, local magazines or through community groups.

    It’s worth noting that dance classes are extremely popular among elderly couples (high level of expendable income and available time). To reach this group, you should look into partnering with nursing homes and your local church.

    78. Personal shopper

    Personal shoppers either work for a retail store or client directly. Their role is to advise clients on what to buy, also in some cases help them carry these goods around a store (typically department stores, i.e. Selfridges). Personal shoppers may also go out on a clients behalf and purchase goods for them based on a brief (typically focusing on fashion and jewellery purchases).

    To start your personal shopping empire is relatively simple; it’s a purely service-based business relying on your knowledge of the latest goods that can be bought and what would work for different clients.

    The market for this extends from the middle class to the upper class, from little old ladies who need help carrying bags to those who are too busy to shop for themselves. Marketing for personal shopping work is a relationships game, so get your party hat on and make some well to do friends. You can also partner with various well-known stores and suppliers to access their client base.

    79. Tour guide

    Tourism is big business in the UK if you’re based in a historical or major city there’s money to be made from providing guided tours of landmarks and historical sites. There’s even a market for social histories tours, i.e. Jack the Ripper tours in London.

    To get started as a tour guide, you’ll need to have specialist knowledge of the area you plan to take tourists around and setup predefined routes/information to provide on the tour. You’ll also need to have a Blue Badge qualification and put in place the necessary public liability insurance. First aid training is also advisable so that you can provide necessary aid in the event someone becomes ill on one of your tours.

    You can market your tourism business by working with the local tourist office or by simply having a sign and waiting in a popular tourist location for groups. Partnering with museums and other tourist relevant organisations is also an option. Digitally you can offer tours via platforms like Airbnb, where they offer these services when people book accommodation (walking/hiking tours are very popular on this platform, as always they do take a fee for any tours booked).

    80. Event/Party planner

    Party planning for events such as weddings and 60th birthdays are in demand. A party planner organises locations, catering, security and all other bits and bobs it takes to throw a great party or event (taking the stress and load of the hosts).

    This business is predominantly service-based as you are the organiser, you will, however, need to source supplies for different events and parties (the client will pay for these, if you buy wholesale you can also make a margin on these supplies). To start with party planning, you’ll need to build relationships with all needed suppliers and put together basic formats/plans for typical events.

    This business is primarily marketed through word of mouth referrals, so tap your local network for your first few jobs. From there, you can invest in digital marketing for local search traffic related to party planning and build up content to establish yourself as a go-to planner in the event/party planner in the local area.

    81. Mystery shopper

    Retailers care about what their customers think. However, it can be difficult for them to get feedback about the shopping experience in their stores from traditional market research (how many customers want to fill in questionnaires).

    With a positive shopping experience being heavily linked to overall sales and customer loyalty, the phenomenon of mystery shopping came into existence to help retailers understand how customers view their shopping experience.

    Mystery shopping is where a person or team of people are paid to visit a retailers shop, purchase goods, assess the interior and ask customer service people for help. During this process, they are assessing the shopping experience across several aspects, then providing a report to the retailer.

    Setting up a mystery shopping company requires you to build relationships with local businesses, sell them in and then source/pay individuals to act as mystery shoppers. You effectively act as the middleman between the retailer and the mystery shopper, summarising information and providing valuable market research/insights on shopping experience to the retailer.

    Students commonly take up mystery shopping jobs (although wider demographics made be required for some jobs), so try reaching out to advertise through your local universities or colleges. As you scale this business, you can then start looking to work with national retailers, sourcing mystery shoppers for regional and national campaigns.

    82. Massage therapist

    The world is going massage crazy these days and the market is huge. From sports massages to Friday massages at a startup’s offices.

    To start a massage business, you’ll need formal qualifications in massage or physiotherapy and access to a space to carry out client massages (there are studios for this or you rent space per hour from local businesses). You’ll need a massage table, license, relaxing playlist and a clear set of packages and pricing (you can also run this business at client’s offices or home if your struggling to find space).

    Massage therapists in terms of marketing should look to use local directories for advertising and pursue flyering residential/commercial properties as a low cost way to access customers.

    83. Dog training

    Everybody loves the dancing dog that won Britain’s Got Talent a few years ago. If you’re a bit of a dog whisperer this could be the perfect idea for you. The majority of pet owners don’t know how train their own pets and often have a short window when their young to get this training done or face dealing with a nightmare pet for life (particularly dogs).

    This means the need for those few pet whisperers/professional trainers is huge, particularly with estimated 10 million dogs in the UK alone. To get started you’ll need to have a solid experience in training animals. You’ll also need to have access to a park or location you can use (particularly an enclosed space early on to avoid young puppies running off). There’s very little upfront equipment cost with this business, it is really all about your skill and time.

    You’ll likely have to run training classes for dogs in groups or one to one at the weekend or in the evening when the majority of people are available. You can charge per session or for packages that provide a certain amount of training. To market yourself to local pet owners, you should partner with pet stores, farms and local vets.

    84. Body piercing

    Body piercing is the practice of body modification, it most commonly involves the piercing of ears and belly buttons (particularly for ear piercing there is a large demand from the female demographic).

    Body piercing is something you can quickly learn via a course if you do not know already how to do (the knowledge barrier to entry is lower with this service than most). Make sure to get to grips with safety and get the relevant business insurance in place. In terms of space you can rent from a local piercing parlour and arrange to meet clients there.

    This type of business relies on word of mouth and passing trade, hence being located in a high foot traffic area is important. You can also conversely go entirely online, invest in digital marketing and offer a home piercing service in your local area.

    85. Sports instructor

    Football/rugby/athletics… if you have a natural talent for sports and enjoy teaching, then becoming a high-level sports coach and working on a freelance basis for local teams and individuals might be a great business for you. There’s a demand across the country for freelance sports coaches who can work on a one-to-one and group (team) basis.

    To get started you’ll need a background in the sport you’ll be coaching in, be personable (as you’ll be working with people) and ideally have some level of coaching qualification either at a college or university level.

    You can advertise your sports based coaching business through local sports clubs and by approaching local private schools. It is a competitive business, your level of skill at coaching and ability to market will be key to your success. Who knows, maybe you’ll even be the next Alex Ferguson.

    86. Poop scoop

    Believe it or not, people run businesses based around picking up dog poop. Most owners just let their pets do their business in the back yard and somebody must clean it up with many choosing not to. It’ll cost you about £5 to set-up and you can market it just like pet sitting.

    The poop scoop business only works with a large repeat customer base (as the fee is quite low). A nice addition to your revenue scheme could be consolidating this waste and selling it to farmers as fertiliser (you’ll need to check the mix required).

    The simplest way to market your poop scoop business is by using online advertising and flyering in your local town or city. You can also contact the local council and see if there looking to contract someone to clean up mess in public spaces (bear in mind local council contracts can be difficult to obtain).

    87. Makeup artist

    A makeup artist professionally applies cosmetics on women (though the male makeup industry is growing). In the UK, individuals will generally hire makeup artists to apply cosmetics pre important events or functions i.e. weddings, parties, dates…

    To start as a makeup artist, you need to have a good understanding of cosmetics, skin tone and the application of said cosmetics (this could mean having a formal education in makeup or learning online, there are lots of tutorials). You’ll also need to select a hair product supplier and stock a product range of cosmetics you want to use. You can initially work from home and visit your clients at their location or at events (there’s a big demand for onsite makeup artists for weddings in particular). From there you can scale up to a makeup studio when you have the capital in place and want to access foot traffic for the business.

    To market this business, you can partner with wedding related companies such as dressmakers, florists, wedding planners, event agencies, caterers and wedding venues to access there clientele. Aside from charging for your service, one of the ways you can increase your income is to buy makeup wholesale and sell to your clients the products your applying.

    88. Gardening company

    Over 87% of homes in the UK have gardens, many homeowners want to enjoy their garden but lack the time or don’t want to take care of it to achieve that end.

    This means the demand for professional gardeners who will come in and maintain people’s gardens is high (moving lawns, cutting hedges, planting…). All you need to get started is basic gardening equipment such as shovels, trowels and wheelbarrows. You don’t need a formal gardening qualification although an understanding of horticulture would does help and will be necessary for larger/more complex gardens.

    In terms of marketing, you can start by asking friends and family about their gardening needs and by leafletting your local area. This type of business grows heavily based of word of mouth marketing, so it’s essential you keep your customers happy, it’s all about building a repeat customer base whose gardens you regularly maintain.

    The great thing about gardening is the results speak for themselves, start working for a neighbour and work your way up to an empire.

    89. Pool cleaning

    There’s been an increase in the number of private and public pools in recent years in the UK (particularly in southern England where the temperature is warmer). To keep these pools running and hygienic requires constant maintenance, meaning there’s a need professional pool cleaners (who clean pools and keep the chemicals required for operation topped up).

    Contrary to popular opinion, you don’t have to be 21 and well-built to run this business, it can also easily be home-based as you’ll be visiting clients to carry out the work. To start a pool cleaning business, you’ll need basic understanding of pool cleaning and maintenance, as well as a range of chemicals required to clean the pool and prevent infection (including chlorine). You’ll also need a series of pool cleaning device, perhaps most importantly a net for dredging large particulates from a pool.

    To market your pool cleaning business, you should target affluent homes with pools via leafletting, you can also partner with local businesses who sell pools/installation to offer your services alongside there’s (with them taking a commission).

    Beyond initial marketing, growing your pool business is all about building up a repeat clientele list, customers hiring you for maintenance and cleaning on a monthly basis (typically during the summer months).

    90. Aquarium cleaning

    Fish and amphibians can be fantastic pets but depending on many you have and the size of your aquarium they can be a lot of effort when it comes to maintenance.

    Particularly aquarium cleaning can take hours and aqua imams require professional cleaning equipment and chemicals. To start an aquarium cleaning business, you’ll need to know how to professionally clean tanks and aquariums. You’ll also need to have a range of equipment such as gravel cleaners and nets.

    You can advertise your services on platforms like Gumtree. You can also approach local pet shops and partner with them – offer them a fee for each successful referral. Local partnerships will work with independents; I wouldn’t waste your time with the national stores unless you scale this business.

    91. Artist

    If you’re a talented artist, then don’t sit around wasting that talent. Even if it’s just a hobby, stick your fantastic artwork on the market and see what happens.

    You don’t require any formal education to get started as an artist, but the majority of great artists have some form of education or tutoring from other more established artists. You’ll need a studio (room) to do your work in and various supplies depending on the type of art your producing (oil paintings, watercolour, installations or sculpture).

    To sell/market your work, you need to build relationships with local galleries to have your work appraised and sold. You can also sell directly via sites like Sell Your Art Online. It’s important to note that creating demand for your work and achieving high prices takes time and can be difficult, (some artists don’t become commercially successful until long after their death, i.e. Vincent Van Gogh). The artworld is also highly competitive due to the number of active artists, professional and amateur selling artwork. That said there are a lot of mid and high-level commercially successful artists who produce and sell work in their lifetime.

    92. Videographer

    Videographer’s document important occasions such as weddings, parties and corporate events in the form of video. They then edit and provide a finished video of such events. Videographers also do work for promotional videos, documentaries and more.

    To get started you’ll need to have experience with shooting video and access to the right videography equipment (a decent DSLR with a Rode mic will work early on). You will also need advanced editing skills and access to video editing software (editing video is a complex process and usually takes far longer the recording).

    To advertise your videography services, you can reach out to local businesses with packages (i.e. business promo video, house tour, product explainer video…). You should also look to partner with local photographers as your services are complimentary.

    New business ideas for 2019/2020

    93. Virtual store

    Instead of having to source/or manufacture products, why not sell digital goods? Virtual stores sell purely digital products such as website themes (Themeforest), stock photos (Adobe Stock) or design work (VectorStock).

    To get started you’ll need to create a brand, decide on a niche of products to sell, then set up an eCommerce store using an opensource eCommerce website builder like Magento or software like Shopify. If you have a particular skill in design, development or another field, you can also create your own and sell digital products.

    When it comes to virtual shops, all the marketing is digital. Start by setting up your social profiles, installing email capture for newsletters and building a notifications marketing list (then it’s all about growing and engaging with your audience). You can do this naturally through content marketing or by using PPC to drive potential customers to your site.

    94. Pop-up shop

    If you have great products, be it fashion, food or anything else, grab yourself a storefront for a day or a week using WeArePopup. Pop-up shops have become a real trend and a way for new retailers to get access to a great location for a limited time at little or in some cases no cost.

    To get started, you’ll need a professional brand, product range, stock and access to a POS system (card machines, till, payment gateway…). Beyond WeArePopup you can reach out to your local council or private owners of vacant to shops to ask about short term lets, you’ll be surprised how many will be open to giving a new retailer a chance, particularly if there’s a chance based on the success that a shop can be let long term.

    To market the opening of your pop-up shop, you can speak to your local newspaper about covering the limited opening (i.e. try an angle of new retail business opens to rejuvenate high street). The rest of the marketing will come down to passing trade you’ll get at the shop location, add a coming soon sign in the shop window and a promotional offer to entice shoppers visiting.

    95. Recycling/reselling

    Did you know you can get paid for recycling other people’s rubbish? There’s a lot of money in things like reselling/recycling copper piping, simply offer to rip it out for free to your neighbours and sell it on at a profit. The government is also soon to be introducing legalisation forcing the recycling of glass (with payment).

    To start a recycling business, you’ll need to assess whether you want to focus on household or business waste and choose the right materials/products to recycle/resell for the highest return. Next, you’ll need to secure potential buyers for the goods you want to recycle, bear in mind that some materials will be easier to find buyers than others (such as metals where there is a steady demand). You can also list materials for sale on platforms like eBay and or sell paper waste to Recycling UK.

    For picking up and recycling goods/materials you’ll also need acquire a van or similar vehicle, beyond that it’s all about our own labour to remove, pickup and resell materials (you may also need a second pair of hands, depending on what your recycling). To acquire goods to recycle you’ll need to reach local businesses or consumers offering to do weekly or monthly pickups of goods (bear in mind for household, the council will recycle the majority of goods).

    In terms of marketing your recycling business, you can start by sending letters to local businesses and organisations who you would assume have a good deal of waste. Par exemple; schools are constantly upgrading their IT equipment, much of this outdated hardware is simply thrown away and could easily be resold at a profit in many cases.

    96. Voice over artist

    If you have a distinct voice or are great at impressions, you can sell your services as a voice-over artist for commercial videos and in some cases TV productions.

    To become a successful voice-over artist, you’ll need to become a master of conveying meaning through language, intonation and pitch (you can find many voice-over courses on the web). Next, you’ll need to secure yourself decent microphone equipment and if you’re doing your own editing a sound editing software (i.e. open-source software like Audacity).

    To market your voiceover skills, you can start by listing yourself on freelancer websites like Fiverr to build up a portfolio. As you build your portfolio, you’ll want to set up your brand and website and started targeting larger clients and charging higher prices.

    Subscribe for entrepreneurial & small business advice

    Subscribe to our newsletter for advice and insights on starting, managing and growing a small business in the UK.

    In terms of reaching your potential customer base, you can target businesses through email marketing; you can also partner with video production companies as a sub-contractor.

    100 idées d'affaires que vous pouvez commencer dès aujourd'hui
    4.9 (98%) 32 votes
     

    Julien